The goal of every writer that owns a blog is to deliver quality content that helps their target audience. Everyone wants their posts to be a smash hit, however, not everyone’s writing will be at the top of every single search.
You may have written fifty blog posts or maybe you’re working on your first, but one thing’s clear: you want your next post to take off. The more popular your blog post is, the more traffic and notoriety you’ll gain. Most blogging experts know that one great post will drive more traffic than ten mediocre ones.
Truthfully, no one knows what the internet will catch onto next. However, certain blogging tips and tricks can help you win the favor of search engines. Here’s eight blogging ideas for beginners that will help you write a successful blog post.
Write about topics relevant to your Audience
Every blog has a target audience, which is a group of people who share similar interests, backgrounds, or a combination of both. Your target audience depends on the topic of your blog. For example, if you write about food, you’re target audience is people that love cooking; if you’re writing about pregnancy, your target audience is soon-to-be mommies that are probably in their late twenties or early thirties.
Your target audience has questions, concerns, beliefs, and ideas that they want to explore. They’re searching questions they want answers to, and they want to find resources that speak directly to them.
That’s where your blog comes in. You should seek to understand what people are searching for information on; then, write blog posts that answer their questions. One of the best blogging tips and tricks is identifying your target audience so you can write for them.
How to find topics relevant to your audience
- Check the analytics of your most Successful Posts. If you’ve been working on a website for a few months or years, you should have plenty of information about what posts did the best. Look for trends in the topics and see what more you can add to the discussion in other posts.
- Type phrases into search engines and see what auto-populates. This is a great way to find out what popular searches surround the topic ideas you want to write about.
- Read websites such as Reddit or dedicated forums to your topic. Find out what conversations spark responses; this can give you an insight to what interests your audience.
Give Every Blog Post 1 Focus
The most effective blog posts have one goal: to answer a single question. This means your post gets straight to the point and contains information that directly relates to what someone searched for. You don’t want people to feel like they’re wasting their time if they have to shift through your paragraphs to find the main talking points.
You can narrow the focus of each blog post through the following steps:
- Choose a single topic. The topic you choose can be a question, concept, idea, opinion, review, whatever; just make sure your post seeks to accomplish one thing.
- Decide what your talking points will be. Your talking points are what you want to cover in your blog post. For example, if you’re reviewing a video game, you’ll want to talk about the gameplay, graphics, and story. Everything you choose to write about would answer this question: do you recommend the game to your readers?
- Write concisely. Make sure that you don’t drone on and on for more words than necessary. People’s attention spans are short, so if you’re writing on a longer topic, use bullet points, pictures, and clever spacing to break things up.
Write a Catchy Title
If you have a blog, there’s probably at least a hundred or so websites also dedicated to the same topic. That means your posts are competing for the attention of your target audience. If you’re just starting out, one of the best blogging ideas for beginners is focusing on making your titles catch attention.
One way to write a blog post that stands out is by making a catchy headline. Your title is the first impression someone has of your blog post. Truth is, people won’t click if they don’t think it’s interesting or valuable, so your title must prove that it’s worth reading.
Blogging tips and tricks for writing a catchy headline
- Experiment with different titles. Don’t just write one title; see what you can do by brainstorming five or more. Then, ask a friend which headline they’d read.
- Don’t clickbait. Clickbait is false advertising by presenting your content as more than it is. If you want to establish yourself as an authority on a topic, keep your titles relevant.
- Add buzzwords. Words such as “Amazing,” “Easy,” Shocking,” “Unique” all catch the interest of a reader. Try inserting a word that catches the eye in your headline.
- Advertise your post as a list. Posts with titles such as “Five Reasons you should share your writing” and “Four steps to helping you lose weight” indicate that you’re going to give the reader a set of ideas.
Don’t make it too long or too short
When you’re making a blog post, there’s no word count limit. However, the more words on your page, the more accurately search engines can read your content.
This means the more words you write, the better, correct?
Writing a successful blog post is all about balance. You don’t want to stuff your blog post with unnecessary information because search engines like Google are now looking at content relevance. Yet you don’t want to write too few words or you might not rank for the terms you want at all.
While I cannot provide exact answers, generally speaking, five hundred words is the minimum. This ensures that you’re at least writing enough to be found on the internet. However, one-thousand to two-thousand words is the ideal target because you’re providing relevant, engaging content at this length. And sure, you could write more, but readers don’t necessary have the time to read an entire five-thousand+ word post unless you’re covering something in-depth.
Make sure you’re in Search Engines
If you want people to find your content, then you probably know that you want to be on the first page of search results. Search engine optimization is when you optimize your blog posts by ranking for certain words and phrases. To search engine optimize, writers will look up keywords that relate to their topic and insert them into their writing. Keywords are the words and phrases people are searching for on the internet.
Search-engine blogging ideas for beginners
- Keep your keywords relevant. Make sure the words you’re ranking for relate back to the topic of your post.
- Target more specific than not. The phrase “how to tie a shoe” is better than using the term “shoelaces” or “tying shoelaces.”
- Choose 1-3 relevant words. This is one of the best blogging tips and tricks because you’re aiming for multiple searches. Choosing more than one word can help boost your chances of showing up for one or more of the words. Just make sure all the phrases are related!
Add a call-to-action in your post
A call-to-action is an act you want your reader to take once they’ve finished your blog post. You might ask your readers to comment, like, subscribe, or share what you’ve made. The more people engage with your content, the more likely it will be recommended to others by search engines.
Do not add more than one or two call to actions. Have you ever watched a Youtube video where the person said to “Like, comment, and subscribe?” Because so many people do this, people are less likely to take the action. Make your call-to-action focused and relevant to your audience.
How to decide on your call-to-action
- Decide what directly relates to your blog post. If you’re simply presenting information, subscribing is probably best; however, if you’re offering an e-book related to what you wrote about, ask your audience to download that.
- Put yourself in a reader’s shoes. This is one of the best blogging ideas for beginners looking to understand their customers. Do you think what you wrote about will prompt a discussion? Or maybe the reader might be looking for more if the post is part of a series. Think about what action your reader is likely to take after finishing your blog post.
Link to content on your Website and other Websites
One of the best ways to boost the relevancy of your blog post is to link to other content. Search engines love relevant links because it boosts the credibility of your blog post. It also tells the search engines more about what you wrote.
There are two types of links: Internal and External Links. Internal Links are links that lead to other web pages on your website. Internal links are key to helping your other related posts get traffic long after they’ve been published. External links are links to outside websites. These are other web resources that are helpful to your target audience.
If you’re writing a blog post, chances are you did some research to come to your conclusions. Your post is the perfect opportunity to link to articles you’ve found helpful and your readers will, too.
The best part? People who link to your post boost the credibility of the page. However, be mindful that if you want other content creators to notice you, you’ll have to share some of their content, too! This is a great way to meet other like-minded bloggers and start cross-promoting different blogs in your niche.
Blogging tips and tricks for choosing external links
- Keep it relevant. Don’t link to another blog post just to do it; be thoughtful where you’re sending your readers.
- Make sure you’re sending people to established websites. New websites, sites with broken links, and websites with weird ads or automatic downloads should be avoided. If you link to poor content, search engines will negatively rank your post.
- Don’t worry about people leaving your website. After all, if you show them an awesome resource, they’ll come back for more of your amazing, relevant recommendations.
- Check for working links when you update your post. Most bloggers will update their posts to keep them relevant; when you update yours, always check for broken links.
Not every post will require an external or internal link, but strive to do this as much as you can. Use your judgement on when you should use it.
Add Pictures, Infographics, Videos, or PDFs
One way to write a successful blog post is by adding in extra materials. Pictures, infographics, videos, and PDFs are all ways to help prove that what you wrote is relevant. These materials can also help enhance your readers experience by providing extra content and examples.
Let’s say you wrote a blog post about the best way to solve a logarithm equation. First, you demonstrate how to solve it in your post; then, you add a short worksheet with answers to help the user practice.
Think about the added value your post can provide; in this example, the worksheet is the added value. Give your readers tangible resources they can use to help solve their problems.
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