Everyone knows quality content drives users to your website, blog, social media posts, and whatever else you’re promoting on the internet. In fact, Google strictly scans content when checking if a website is original, compliant with best web practices, and contains relevant keywords.
But what’s the recipe for creating great content? Writers all around the globe ask themselves this question in the hopes of creating the best articles. They want to know how there’s people out there making a living on their blog or if businesses can drive people straight to their doorstep with creative posts.
Thankfully, writing good content isn’t a mystery. Here’s the secret to attracting and keeping people with your content writing.
Good Content Writing Has Focus
That’s right — life isn’t about who can write a 10,000 word post (although hats off to you if you can write that much about a single topic!).
Instead, it’s about focusing. You want each and every post you write to get straight to the point. Sure, you’ll need a snazzy intro to entice readers, but dive into it quickly.
Most people simply don’t have time to read entire articles; in fact, many readers scan through content to find a specific need. That means you’ll want to have organized headers and perhaps even a navigation section so your readers can immediately find their desired topic.
Your Content is Original
Great content writing is original. You might be writing about a topic hundreds of other people talk about, but you’re putting your own spin on it.
When writing, you need to focus on originality. Don’t write the same points as everyone else; is there anything you can add? What’s your perspective on the subject matter? Be unique and you’ll stand out.
Great content writing doesn’t repeat the same mantra as every other blog; be yourself!
Research Topics Beforehand
Good content writing is based on what people actually want to read. Unfortunately, if there isn’t a market for reading about dancing unicorns on Broadway, then that might not be the best topic to cover on your blog.
Research what people want to learn and do. Get on Google and type in different keywords to see what pops up. Do keyword research to find out what words and phrases people want to see more of. Don’t take a guess when planning a blog post; research your topic beforehand so you aren’t wasting time writing about things that aren’t viable.
Here are some ideas to think about when researching:
- Are there any topics people might want to know about if they’re new to your industry?
- What kinds of skills or knowledge would someone might need to learn to become a professional on your subject?
- Are there any recent or trending news stories you can write about?
- What types of topics are people passionate about when it comes to your subject?
Use Lots of White Space + Bullet Points
Because people tend to scan content, white space and bullet points will significantly help readers navigate your writing. Small paragraphs that present chunks of information tend to be easier to read than large walls of text.
Remember, you’re trying to make the experience easy for the reader. Help them out by breaking things up!
Good Content is Interesting
People don’t want to read something incredibly boring. Instead, give your content a unique voice; don’t be afraid to use your sense of humor or give your writing flair with fun adjectives.
I’m not saying you have to be goofy (unless that’s your style, of course!), but find a way to make your content sound appealing. After all, if it’s something you’re passionate about, you should have no problem connecting your ideas to the audience.
Quality Content takes Time to Write
Don’t slop a post together to meet a deadline or because you need to write X number of articles. More than ever before, quality content is what hooks and keeps readers. Google even ranks articles based on the amount of relevant information they contain to the keywords.
Spend time writing and researching your content. That means you should put effort and thought into your paragraphs. Always strive to be the most accurate expert in every post you write. Over time, your website’s authority will establish itself if you continue to produce relevant, well-researched content.
It’s also important to carefully edit your work. You don’t want to publish something filled with typos or inconsistent tense shifts. Make sure you spend time looking at your sentence structure and finding ways to make your writing read better.
Promote Those Posts!
If you have the time, you should promote your posts. Nowadays, it doesn’t cost any money to set up a simple Twitter account or Facebook page. You should choose a platform that’s easy to use and also a place where you can reach your audience.
Here’s a few tips for promoting your posts:
- Use relevant hashtags. Hashtags are the words followed by the pound sign (#) on social media. They are used to help people find and share information. Choose trending hashtags to reach the people searching for your topic.
- Post often. Don’t start a social media account and leave it empty; post often so people know what’s up!
- It’s okay to advertise for your post more than once. If you made a really good post, don’t be afraid to send out more than one promotion. Not everyone will see it the first time, and you might be able to increase your readership by bringing back old content.
Update Old Content
Let’s say one of your posts made it to the first page of Google. If you want to keep that spot, then you’ll need to continuously update the content.
Times change, and so does information. If you have a handful of good posts, go back and see how you can improve them. Taking a half hour to update the copy or add an extra paragraph of new information tells search engines you’re keeping things relevant.
Include one call-to-action
Don’t tell your readers to like, subscribe, share your video, and repost your article on social media. That’s way too many instructions, and they most likely probably won’t follow any of them.
Instead, ask yourself what the logical next step is. What would a reader want to do after reading your content writing? Would they want to check out an article, or subscribe for more content? Think about it and choose one call-to-action.
Are You Ready to Make Great Content Writing?
Now that the recipe’s out in the open, it’s time to start writing your own content. Take what you’ve learned today and get started on your content writing journey.
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