8 Unique Ideas to Repurpose Your Blog Content

If you’ve been blogging for a while, your blog is probably filled with tons of posts. These posts have built credibility for your blog and established your web presence over the years.

However, you might be wondering if there’s a way to reuse some of your blog content. Chances are some of the articles you’ve written a while back are still filled with relevant information.

Luckily, there’s plenty of ways to repurpose your blog content. Here’s ten ideas to help you reuse the great resources you’ve already made.

Turn your Blog Posts into Guides

Your blog probably has covered enough of the basics to teach someone about your chosen subject. Consider compiling all your blog posts into a guide intended to help someone out who wants to learn a process or skill step-by-step.

Repurposing your posts into a guide means you won’t have to do much writing. All you’ll need is an overarching theme for your guide and what the value someone will get from purchasing or downloading it.

Here’s a few tips for making a guide:

  1. Choose a topic. Decide what the guide’s going to be about. It could be the basics of search-engine optimization, a guide to learning HTML, or a recipe guide of how to make a set of meals for a big dinner. Decide what the overall topic will be and what your reader will get out of it.
  2. Go through your posts. The second step is to find the posts you will need to create the guide. Find the blurbs, excerpts, and headings that you’ll need to complete your new work.
  3. Organize accordingly. Make sure you organize your guide in a way that’s easy to navigate and read. After all, the information still needs to make sense to someone who hasn’t read any of your posts.

Once you finish you guide, consider selling it or adding it as a free download. You’ll be able to use this content to promote yourself in no time!

Create an FAQ Page

If you’re an expert on a topic, chances are there’s a list of questions that your target community asks frequently. You’ve probably written loads of blog posts about those topics, yet people will still ask the question.

One way to repurpose your blog posts is to make an FAQ page. This is a page where you compile a list of the most common questions and link to each post.

To make an FAQ page, all you’ll need is to look at the statistics of what your community is asking. Check out what keywords lead people to your website and compile a list of the post popular posts. This will help users find your content and establish your notoriety to new blog visitors.

Make a Webinar

Since you like blogging, chances are you’re looking to establish yourself as an industry expert. This is a great opportunity to offer a webinar that educates people on your topic.

Choose something you think would be helpful to present on. Then, compile your blog posts into bullet-point lists on a Powerpoint. While making a Webinar will require you to create a presentation, you won’t be reinventing the wheel when it comes to content you’ll be covering.

Here’s a few reasons why you should consider making a webinar:

  1. You can host it at your company. If your topic is related to the industry you work in, you might be able to host the webinar at your company. This will give you a chance to educate your peers and show your boss you can go above and beyond.
  2. Establish your expertise. Webinars are a great way to invite people from all over to learn who you are.
  3. Help people learn. One of the best parts of putting on a webinar is helping people learn. After all, chances are there’s someone out there who’s passionate about learning about the same niche you write about!

Create Podcasts or Videos

Another great idea for repurposing your blog content is to create a podcast or video. Since you already have the information, you won’t be spending much time on scripting or finding out what you’re going to talk about.

While these routes require a little more of an investment than other ways to repurpose content, these avenues can help you reach new customers. Think about how many people you’re missing on other platforms you don’t use. Branching out into audio or video can help spread your blog’s name and bring more leads to your inbox.

Make an Infographic

If you have some graphic design skills, consider making an infographic. Infographics are a great way to capture attention and break down information using visuals. People on websites and social media are captivated by visuals that grab their attention.

An infographic can be part of a promotion for content that’s related to an old topic you’ve covered in the past. You can also update your old post to include the infographic to help make the article more search-engine friendly.

If you don’t have any formal graphic design software, don’t worry — programs such as Canva make it easier for anyone to make custom designs. All you need is an eye for color and a passion for design to make something great.

Write an e-book

If you’ve written a ton of blog posts, chances are you have enough of information to make a book. After all, you’ve probably tackled dozens of topics and related subtopics on your blog. That means you can turn those old blog posts into an e-book.

This is a great way to make some extra money because you already have information you’ll need to make the book. You might need to add content and spend some time rearranging your materials for the book, but it’s worth it if people are willing to pay for your knowledge.

Sure, you’ll have to learn to format and publish the e-book, but you won’t be starting from zero. The book can also be as long or short as you like if you’re self-publishing (if you choose to traditionally publish, there’s different rules for that).

Think about making this investment to curate your blog posts as an e-book. Who knows, you might even become the next bestseller!

Make an E-mail Series

If you collect e-mails on your website, now’s the chance to use that list to distribute and promote your content again. An easy way to repurpose your blog content is to have an e-mail series centered around a particular topic or skill.

You can reuse your content within an e-mail series. Give your readers a reason to stay subscribed to you, whether that’s adding more information on things you already covered or bringing back information they might’ve forgotten. You can also use an e-mail series as a way to find and collect more subscribers.

Write a Guest Post

Guest posting is when you write an article for someone else’s blog. Guest posting is valuable for creating backlinks, which are links that point back directly to your website. It’s important for bloggers to have backlinks because it boosts your website’s credibility and establishes yourself in search-engines.

If you have a lot of blog posts, why not rewrite some of them for other blogs? This will help you cross-promote your website without having the burden of coming up with something entirely new.

You already have the information, so just take the time to reformat and rewrite it. Besides, you might be able to make some new connections because you’ll be supporting someone else’s blog, too!

Are you ready to repurpose your blog content?

Now that you know eight unique ways to reuse your blog content, it’s time to get started. Take the time to think about your web strategy and how you can produce higher results for your blog.

Good luck!

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