Everyone starts their blog with fire in their eyes and a list of topics to write about. We all dream about writing often and reaching readers with content that will have them subscribe for more.
However, sometimes the muses stop singing in your ears, or you’re not sure what topic to tackle next. And with so much content on the internet, you might start asking yourself “how can I come up with blog ideas? Especially ones people want to read?”
All writers go through this from time to time. It’s normal to feel stumped or not know what to write about next. However, that doesn’t mean that there isn’t ways to come up with your next great blog idea.
Here’s five tricks you can use to brainstorm and come up with blog ideas people will actually want to read.
Myths on How to Come Up with Blog Ideas
Before we dive into how to come up with blog ideas, we need to clear up some myths about blogging first. Let’s take a look at a few misconceptions newer bloggers have when it comes to creating blog posts.
Myth #1: Readers want Original Content
When you blog, you might think you need to come up with original content. After all, there’s a lot of blog posts about the same topics, and you might feel the need to stand out.
However, I’m telling you that the fact readers want original content is a myth. What they really want is to have their questions answered on the internet.
Think about it: when you type a query into google, you’re looking for something specific. For example, when you search for “straw hats for summer,” you are looking for that exactly that. You don’t care about someone’s straw hat story, what types of straw is the best for manufacturing them, or the importance of straw hats. That search is looking for straw hats to buy.
So don’t think of it as being “original.” Sure, your writing, style, and voice is all original when you write the actual post. No one wants to read something that isn’t authentically you. However, people aren’t using Google to find “original” ideas, but rather something deliberately intentional.
See how that works? Think of your blog as being the place where people come to have their questions answered. Your posts should strive to answer as many questions as possible in your genre.
Myth #2: I need to blog for the times
Another myth about blogging is that you need to blog for today. Sure, if you’re covering the news or review movies that just came out, then by all means post those in a time sensitive manner.
However, you don’t have to keep up with everything in the news to keep your blog relevant. What readers are looking for is evergreen content, which is posts that will be relevant a few years from now.
Examples of blog posts that would fall into evergreen content:
- What is the Oxford Comma?
- How to write a resume
- How to start learning HTML
- What kinds of jobs can I get with a business degree
What do all of these queries have in common? It’s the fact that five years from now, the content will be relevant to the reader.
Evergreen content doesn’t go out of style quickly, which is why you should strive to put a lot of it on your blog. That means when you come up with blog ideas, try thinking of things that someone will want to read years from now.
How to Come up with Blog Ideas
Now that we know we need to come up with blog ideas that are both relevant to your genre and what people are searching for, here’s five ways you can come up with great blog ideas.
1. Answer the Public
One of the most helpful tools I’ve found on the internet for coming up with blog ideas is a website called answer the public. This website is focused on pulling in questions from any query on the internet and creating maps of questions.
For example, if you search for “writing,” you will get a web of questions that center around that. The website also includes prepositions, comparison searches, and an alphabetical list of search queries. Answer the Public is pretty awesome at finding common searches and helping bloggers find new ideas.
The best part about answer the public is it’s completely free. You can download a CSV of all the queries it pulls up too, so you can print it out and look at it again later. Give it a try and see what you find!
2. Google Keyword Planner
Another way to come up with blog ideas is Google Keyword Planner. This planner is infamous in the web building world because it helps you find the most popular searches on the internet. Google is also the top search engine system in the world, and the data they track about users on the internet is pretty accurate.
Google Keyword Planner can help you find keywords and understand the search volume of each one. You can choose to rank for keywords within a certain range or try to mix it up and include a variety of keywords in your writing. This will help you come up with blog posts and target your audience.
3. Moz Keyword Planner
Another website dedicated to finding blog ideas is the Moz Keyword Planner. This keyword planner is excellent at finding words and phrases people are searching for, but keep in mind you can only have ten free search queries a month.
However, Moz gives more tools for helping you grow your website. They offer website analysis services and can help give you an overview of what you currently rank for. If you have the budget, Moz is an excellent resource to help you grow your blog.
Oh boy, Reddit: I know some of you will be shaking your head I mentioned this one, but hear me out.
Reddit, for those of you unfamiliar, is a website where you can join forums on every topic. There’s communities for everything, from finding jobs to people who love a certain Netflix series.
Not everything on Reddit is professional, but this website can be a valuable tool for you to find trending discussions. People ask questions on Reddit all the time, and many threads blow up with various answers. That means you can see what people are currently talking about and some of their solutions to those problems.
Why not take some of those popular questions and turn them into a blog post? You know there’s a target audience for those questions, and your blog can be the place people go to find the answers. This can help you save time and find trending ideas you might not have thought of before.
5. Reading other Successful Blogs
If you’re looking for the most popular topics people are discussing, then reading popular blogs can help give you an idea of what resonates with readers. After all, if you want to be the best, you might as well learn from the bloggers that are bigger than you.
Subscribe to some big bloggers and take a look at the type of content they post. Look at their comment sections and what their readers are discussing. This can help guide you in the direction of where you should be taking your blog, and what kinds of ideas resonate with people.
There’s no harm in seeing what other writers are talking about with their audience. Who knows, you could even collaborate with them and cross-promote your work one day!
Are you ready to come up with original blog ideas?
Now that you know how to come up with blog ideas, it’s time to get to work and start working on your blog. Let us know in the comments below how you’ve come up with blog posts and what methods have worked for you.
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