One of the most common pieces of blogging advice is “write every day.” The idea is the more you post, the more traffic your blog will have because you will have more content.
However, there’s a lot of debate on this topic in the content creation community. Some people say to post only when you have something to say, while others will recommend strategies like posting three times a week.
But how often should you blog? After reading millions of theories on this, you probably still haven’t had your question answered.
There are people who just seem to strike lightning in a bottle their very first post, so they will say to post “quality content sparingly” But I’m assuming you haven’t had that one viral post that automatically brings you a flood of subscribers and traffic yet, and that you’re here to learn how you can adjust your post strategy for success.
The answer is a lot simpler than you think. There are three main aspects that will determine how often you should blog:
- Your Niche
- Your Resources
- Your Overall Goals
Let’s take a look at common blogging advice and how you can use these three different aspects to figure out how often you should blog.
Common Blogging Advice, and The Theories Behind Them
There are millions of blogs out there dedicated to giving writers blogging advice. After all, digital marketing has become a key part of any writer’s strategy to growing a successful blog.
However, every blogger has a different experience. Some people may post once and go viral, while others find success after posting day in and day out.
Let’s take a look at different blogging advice and the theories behind these different strategies.
Post Less Frequent, Quality Content
If you’ve done research on content marketing, you’ve probably heard the phrase “content is king.” The idea is that your subscribers will only be interested in what you have to say if it’s quality.
This phrase can be true. People want to find posts that answers their questions on a topic, and the ones that does it the best will make it to the first page of Google. Google scans content for helpfulness and that it answers someone’s questions.
Because Google looks for the most relevant content, bloggers are told to do search engine optimization and spend upwards of eight hours making the posts good (sometimes more, if your topic is extremely technical!). If Google ranks only the best, then writers should strive to make the content cover as many aspects of the topic that they can.
Some professional bloggers, such as Neil Patel, even have breakdowns of how many words you should blog depending on the niche. Most of his recommendations sit between the 2,000 and 3,000 word range.
Because it takes longer to create awesome content, these bloggers who choose to focus on this will end up posting less often. Many of them will post once a week, while other bloggers will post as little as twice a month.
How Posting Less Content Works, and Doesn’t
When answering the question “how often should you blog,” you’ll want to know what works and doesn’t about a scarce post strategy.
Advantages to posting less often on your blog:
- You can spend more time refining and researching your post. This will ensure the blog post you’ve written includes all of the information that is needed, which will help it rank in Google. You can focus on your SEO and work on creating a promotional strategy that will help the post be successful.
- More of your subscribers will see it. The less you post, the more of an opportunity you have to reach your subscribers with the post you’ve written. If you post daily, then they might miss the content that you’ve truly spent the most time preparing, since most readers don’t have time to look through everything you’ve written. Think about how many people post videos on Youtube daily and that you don’t get around to watching.
- You aren’t pressed to churn out content daily. Sometimes writers will feel burned out if they feel the need to write and publish something multiple times a week. This “burn out” is the reason most bloggers become frustrated or quit working on their blog early. Posting less often allows you to allocate your time better and focus on only posting something that you’re proud of.
- You’ll have something important to say. When you publish less often, you’re more likely to deliver value to your readers. It’s oftentimes hard for someone to have something meaningful to say every day, so posting infrequently allows you to really focus on delivering quality writing.
Disadvantages to Posting Less Often on Your Blog:
- There are less opportunities for you to rank in Google. Even though you’re spending time creating a post that will rank, there is no guarantee that it will. However, posting more frequently gives you more opportunities to rank for different search queries in Google. Sometimes a post will rank for something you didn’t even think it would be keyword optimized, which is always the best feeling!
- It might be hard to grow early. When you’re relatively unknown, you might not be successful in just writing one post and letting it sit on your website. More often than not, you’ll need to experiment with different topics and headings to see what grab’s someone’s attention. Posting more often might be advantageous if you’re trying to get noticed, and you may be discouraged if no one reads the post you spent ten hours.
- You might have a lot to say, and you can’t on this strategy. Blogs are a place where you can talk about your passion. If you restrict yourself to posting once or twice a week, you’ll have less chances to share the wisdom that is currently on your mind.
Posting Less Often Takeaway
Whether or not posting less often will work for you will depend on your needs and goals for your blog. However, there is merit to spending time on your post and making sure it is quality enough for your readers.
If there’s anything that anybody can take away from the posting less often strategy, it’s that you shouldn’t just to post to post. When asking yourself how often you should blog, you’ll want to only hit the “publish” button if you think the article will have your readers take away something important.
Posting More Frequent Content, Multiple Times a Week or Daily
The next strategy is the complete opposite of the first one. This blogging strategy focusing on publishing more content more often, weekly or daily.
This strategy is based on the fact that you always need to put something up in order to stay relevant. After all, the less content you have on your site, the less there is for your readers to click on and explore.
Furthermore, websites that update whenever you click on them tend to always have something that will grab your attention. Go to any news website and you’ll probably find a story that interests you.
There is also an SEO strategy to posting on your blog every day as well. The more you update your blog, the more Google will consider your site as it delivers fresh and unique content. Of course there are other factors that help posts rank, but a website that frequently updates may be favored more than a site that chooses to remain stagnant.
How Posting More Content Works, and Doesn’t
You might be wondering how posting more content to your blog can help your website. Here are some advantages and disadvantages of this strategy.
Advantages of posting more often on your blog:
- Your website will always have something new to offer to your readers. When you post often, your website will always have something for your readers to enjoy when they visit it, no matter what day of the week it is.
- You will have more chances to rank in Google. The more pages you put out there, the more chances you have to be noticed for different keywords and phrases. This can help you rapidly build your base of search results if you’re hoping to post quality content.
- You can get into a writing routine. When you write every day, you can form a habit of working on your writing every day. This can help you improve and build your writing ability faster than someone who works on their writing less often.
- You can grow faster. When you post more often on your blog, you have the ability to grow faster. For example, you can get more WordPress subscribers by simply posting more often and sharing your content with others in the same communities as you. This can help people notice you, especially when you’re starting out.
The Disadvantages of Posting More Often:
- You run the risk of writing burnout. When you sit down to write every day, sometimes you won’t be able to find something worth talking about on your blog. This might cause you to burn out or publish mediocre posts that won’t help your readers.
- Your posts may not be as detailed. When you write every day, it’s hard to research every part of a topic thoroughly before you press “publish.” This may cause some of your posts to be missing information, which can affect your search engine results.
- Less of your subscribers will see the content that you really want them to. When you update every day, not everyone will be able to read every article on your website; in fact, people will probably skip many of them! That means your content doesn’t have as long of a shelf life.
Posting More Often Takeaway
Posting more often can help you establish your brand and build credibility, especially early on. This strategy can help you develop your brand as well as help you get into a writing routine.
Even if you don’t choose to post every day, you can take away that maintaining a consistent stream of content is what really builds a blog and sets it up for success.
Now, How Often Should You Blog?
Now that you have an understanding of both strategies, it’s time to answer the question: “How Often Should You Blog?”
Using the three main points — your niche, resources, and overall goals — will determine how often you should fire up your website and click “post.”
Let’s go through how these three things can help you determine how often you will need to blog.
Every blog has it’s own target audience. Whether that’s tech geeks, social media enthusiasts, people who enjoy movies, or people who love to bake cookies, your blog has a target audience.
Take a moment and think about who you think would like to read your website. If you have Google Analytics, even better: you can check your site’s statistics and find out what demographics you’re actually reaching.
Once you identify your niche, that will determine how often you need to post. For example, if you’re trying to appeal to people who love technology, your post will likely need to be very well researched and in-depth. However, if you’re writing about caring for your cat, you may be able to post about your expertise more often.
Think about how long it takes for you to write a post that appeals to your audience. This post is one that you would be proud to be used in a writing portfolio should you be seeking a writing job. This is how long it takes you to create the best quality content your niche will enjoy.
Another part that will determine how often you can post on your blog will be your resources.
For example, this blog is a one-woman show. That means it’s harder for me to post every day, especially since I have a full time job and many other responsibilities.
However, someone who has more free time or employees working for them may be able to post more often on their blogs.
Your resources are valuable, and you shouldn’t overdo blogging or you may end up with fatigue. Think about how many posts you can realistically write in a week, and try to stick to your goals.
Your Overall Goals
Your overall goals for your website are the last and final piece that will determine how often you should blog.
If you’re hoping to cover news every day, then your goal may be to post every day. If you want to share content whenever you have time, then you might post whenever you get the chance to sit down and write.
Everyone defines success differently when it comes to their blogs. Think about what’s most important to you, and how you can reach success.
While only you can answer the question of how often you should blog, hopefully you can take these insights with you as you plan your blogging schedule. Choose something you can stick with, but most importantly, don’t forget the passion and reason you want to blog in the first place.
FOLLOW GRACEMORYAN.COM FOR MORE WRITING ADVICE
Do you love to write? Here at gracemoryan.com, I’m dedicated to finding and sharing the best writing advice in one easy-to-find place. If you’re an individual who’s looking to improve their writing craft, follow gracemoryan.com for the latest writing tips.