You’ve been writing articles, but you don’t know how to draw in more readers. Perhaps your website is currently stagnant and you’re looking to grow from here.
There are a few simple tricks that you can use to boost the enticing nature of your blog posts. Here are 10 ideas to write articles and blogs that will captivate your readers.
Write a Catchy Title
You probably clicked on this article because of the title: I mean who doesn’t want to write captivating content on their blog?
It’s true though that the title of your article sparks readers to click. After all, if this blog was called “How to write a blog title,” that wouldn’t stand out as much.
A few strategies you can use to write an enticing blog title includes:
- Make your title answer a question. For example, if people are Googling “What are the Health Benefits of Cheese,” you can title the blog “Health Benefits of Cheese You Didn’t Know.” This title answers a question AND is interesting to someone scrolling on Google.
- Use a List Title. Listicles are popular on the internet because they are an easy way to break up content. It also tells the reader exactly what they’re getting – for example, this blog has 10 tricks to captivate blog readers, and that’s exactly what you’re getting.
- Use Buzz Words. Words such as “Amazing,” Unique,” “Interesting,” “Impact,” “Growth,” and Valuable” can all help your titles stand out. What sounds better: “7 Unique Fashion Ideas for the Winter Time” or “7 Fashion Ideas for the Winter Time?”
Use Original Photos
Do you have a stock photo account? While stock photos certainly save time and money, original photos can help your blog post stand out.
For example, on one blog post I worked on, I saw other companies use the same photo on similar topics. That means the blog post is unlikely to stand out, especially to Google’s algorithm, since it does read the pictures you use.
You don’t need to a photographer to take great photos. You can also think about editing the photos off a stock website a little bit with text to make them stand out, too.
Try incorporating some original photos onto your next blog post to see how the article does!
Write About Relevant Topics
Relevancy: that’s a key part to writing a successful article.
Think about the questions, concerns, and ideas that you think your audience on your blog is researching. Then make content that slowly answers all of those throughout the next 6 months.
Writing about relevant topics will immediately make your blog more lucrative as people begin to see you as an authority on your chosen subject or industry. Later on, these people can be converted into customers if they end up subscribing to an email list or remember your brand as authority on a topic.
Try making a list of topics by thinking about someone who is browsing the internet. You can start by profiling them by their age, sex, hobbies, interests, and ethnicity.
You can also use a tool such as Answer the Public to get some great ideas on what people are searching for on the internet.
Write About People
One thing that I noticed is that articles about people tend to do better when you’re launching a big marketing promotion.
The reason for this is people like to hear about stories such as employee accomplishments, volunteer work, community happenings, and other fun things that are going on at your organization.
From my experience, these articles have always received substantially more clicks and views from social media sites than content that is geared for search engines. That’s because these articles are usually engaging and relevant because there’s an actual face behind the content.
I highly encourage you to bring a little lift to your blog by writing a feature piece on a person. Whether you do an interview, a story, or something in between, try writing about someone to improve your blog!
Tell a Story
Another key element to writing a successful article is by telling a story through your writing.
People are more likely to remember the information you provide if you break it down in a way that’s easy for them to understand and follow. You want to make sure one paragraph leads into the next, and avoid using jargon that will confuse your readers.
Like a story, you want to start with introducing the topic to your readers. Then, you’ll want to cover the different aspects throughout your blog post to illustrate the importance of every point you make.
You can even draft an outline beforehand to make sure that you’ve got your story down before you begin working on the post.
Space Things Out
The content you’re writing might be good, it just might be the execution of how you publish it that gets readers to bounce from the page quickly.
However, I’ve found that spacing things out can help make your writing more digestible for the reader. It gives them a little chunk of knowledge at a time.
It’s also a fact that most people won’t read your article word for word. Instead, they’ll probably skim it, and having everything spaced out can help them find the information that they came for.
You should also think about your articles from a mobile perspective. If you write a long paragraph, it will look like a giant blob of text nobody wants to read on their tiny device.
Writing each portion of your article in a spaced out fashion can help you draw more eyes to your content and get them to stay longer on the page.
Get to the Point
People have limited time, especially in the age of the internet when everyone wants instant gratification. Your competitors are also competing for the attention of your audience, and their articles will show up in the same searches.
If you want people to read your post and stick around, you have to get to the point. That means no monologues or super long-winded beginnings – you need to hook the reader as soon as they click.
Your article should start with little exposition. Your hook can have a statistic, interesting fact, or intriguing first line, but you should get to the meat of the article quickly.
Examine the last 5 blog posts that you’ve written. Do they get to the subject quickly? If not, you might want to edit those articles to get directly to the content that you’re hoping to write about.
Use Figures and Numbers
Another way to hook a reader into your blog post is by using tangible metrics.
For example, if you’re blogging about the price of shoes over time, using a graph that shows the price of shoes over time can capture your reader’s attention and give them information visually.
Charts, graphs, and other metrics are one way you can make the blog post you’re writing more engaging. Many successful blogs insert graphs in between, and this also helps to break up some of the text for the reader.
Try using some charts and graphs on some of your more technical posts to make your blog post stand out!
Use Thoughtful Sources
You might not think the sites that you reference and link back to are a big deal, but the sources you use can influence your blog post’s credibility to your reader.
People want to know the information they’re reading is legitimate – so linking back to an expert or business that specializes in the subject can build your post’s engagingness. If people see that you cited a random blog from someone off the street, they probably won’t take your article seriously.
For example, if you’re writing an article about heart disease, throw in a few professional studies rather than just linking to the first few articles that pop up in Google. This not only builds your site’s SEO authority, but you’re delivering content cited from an authoritative source.
Try spending more time researching credible sources for your content. Overall, your article should be thoughtful and have credible information delivered straight to your readers.
Solve Their Problems
A well-written blog post won’t shy away from solving people’s problems. In fact, it should be your reader’s one-stop shop for getting all the information they need for whatever they Googled!
After all, if you hide the secrets behind a paywall or newsletter, then your readers won’t know that you’re an authority on the topic.
You should aim to cover every touch point of the topic that you’re writing about. That involves being detailed and writing about everything related to it.
One way you can test if you’re covering the correct points is by googling your topic. Read the other posts and see what they write about. If your article is missing information, then you need to add it into your writing.
Solving the problems of your audience is one way your content can immediately become more enticing and engaging to read.
Are you Ready to Begin Writing Captivating Content?
Now that you’re armed with some new strategies, it’s time for you to begin crafting content that hooks and keeps readers. Try implementing a few of these strategies to see if your audience grows!
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Hi, my name is Grace and I’m a professional writer & content marketer! Subscribe to my blog for the latest content creation tips & tricks.